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Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter's design. Effective design pre-sells your competence and makes it easy for readers to understand your message. Design also helps set your newsletters apart from the competition.

Here are five of the 12 most common newsletter design mistakes that are made.

1.) Nameplate clutter: Design begins with the nameplate, or newsletter title set in type at the top of the front page. Nameplate problems often include:



Unnecessary words. Words like 'the' and 'newsletter' are rarely needed. Readers will unconsciously supply a 'the' in front of a title, if desired. It should be obvious from the design and content of your publication that it is a newsletter and not a business card or advertisement.

Logos and association seals. Your newsletter's title should not compete with other graphic images, such as your firm's logo and the logos of trade or membership associations. These can be placed elsewhere on the page Curtis Martin Color Rush Jersey , allowing the nameplate to emerge with clarity and impact.

Graphic accents, like decorative borders and shaded backgrounds, often make the titles harder to read instead of easier to read.



2.) Lack of white space. White space ? the absence of text or graphics ? represents one of the least expensive ways you can add visual impact to your newsletters, separating them from the competition and making them easier to read. Here are some of the areas where white space should appear:



Margins. White space along the top, bottom Black Leonard Williams Jersey , and sides of each page help frame your words and provides a resting spot for your reader's eyes. Text set too close to page borders creates visually boring 'gray' pages.

Headlines. Headlines gain impact when surrounded by white space. Headline readability suffers when crowded by adjacent text and graphics, like photographs.

Subheads. White space above subheads makes them easier to read and clearly indicates the conclusion of one topic and the introduction of a new topic.

Columns. White space above and below columns frames the text and isolates it from borders and headers and footers ? text like page numbers and issue dates ? repeated at the top and bottom of each page.



A deep left-hand indent adds visual interest to each page and provides space for graphic elements like photographs and illustrations, or short text elements, like captions, quotes or contact information.

3.) Unnecessary graphic accents. Graphic accents Black Jordan Jenkins Jersey , such as borders, shaded backgrounds and rules ? the design term used for horizontal or vertical lines ? often clutter, rather than enhance, newsletters. Examples of clutter include:



Borders. Pages bordered with lines of equal thickness are often added out of habit, rather than a deliberate attempt to create a 'classic' or 'serious' image. Page elements Black Darron Lee Jersey , like a newsletter's table of contents or sidebars ? 'mini-articles' treating a point raised in an adjacent article ? are likewise often boxed out of habit rather than purpose.

Reverses. Reversed text occurs when white type is placed against a black background. Reverses often make it hard for readers to pay attention to adjacent text.

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